Ian Lurie

# Ian Lurie - Digital Marketing Since 1995. Nerd Since 1968.

Ian Lurie is a digital marketing consultant, trainer, and speaker with over 30 years of experience. This site shares insights on digital marketing, SEO, content creation, and the intersection of technology and business.

## Testing
Gibblegibbet

## Main Pages

[Home](https://www.ianlurie.com/): Digital marketing consulting, expertise, and insights from Ian Lurie
[Digital Marketing Consulting](https://www.ianlurie.com/digital-marketing-consulting/): Digital marketing consulting services offered by Ian Lurie
[Training](https://www.ianlurie.com/training/): Digital marketing training programs offered by Ian Lurie
[Speaking](https://www.ianlurie.com/speaking/): Conference talks and keynote presentations
[Bio](https://www.ianlurie.com/bio/): About Ian Lurie
[Geek Stuff](https://www.ianlurie.com/nedery/): All the reasons Ian Lurie is the top digital marketing nerd
[Writing](https://www.ianlurie.com/writing/): Collection of writing and articles by Ian Lurie

## SEO Resources

[Outgoing Links and SEO](https://www.ianlurie.com/seo/outgoing-links/): Understanding external linking strategy
[Putting the Brakes on Python](https://www.ianlurie.com/seo/putting-the-brakes-on-python/): Use Python when it actually helps
[SEO 101: The Blank Sheet of Paper Test](https://www.ianlurie.com/seo/seo-101-the-blank-sheet-of-paper-test/): The Blank Sheet Of Paper Test is a Fundamental SEO concept that helps in digital marketing, too
[SEO 101: URL Permanence](https://www.ianlurie.com/seo/seo-101-url-permanence/): Importance of stable URLs
[E-A-T SEO Presentation](https://www.ianlurie.com/seo/e-a-t-seo-presentation/): Expertise, Authority, Trust in SEO
[SEO Training Deck](https://www.ianlurie.com/seo/seo-training-deck/): How to run an internal SEO training program
[Core Web Vitals and X-Cart](https://www.ianlurie.com/seo/core-web-vitals-x-cart/): I talked to X-Cart about Core Web Vitals, how they affect SEO, and why you should improve them anyway
[How to Schedule Sitebulb Crawls with Email Notifications](https://www.ianlurie.com/seo/how-to-schedule-sitebulb-crawls-with-email-notifications/): Automate Sitebulb notifications using Zapier

## Digital Marketing Strategy

[Replatforming Must-Do To-Dos](https://www.ianlurie.com/digital-marketing/replatforming-must-do-to-dos/): Website migration checklist
[Copywriting Can Show Empathy](https://www.ianlurie.com/digital-marketing/copywriting-can-show-empathy/): THe best marketing copy shows empathy and doesn't surf tragedy and crises
[What Digital Marketing Does](https://www.ianlurie.com/digital-marketing/digital-marketing-does/): Core functions of digital marketing
[Data Visualization for Marketers](https://www.ianlurie.com/digital-marketing/data-visualization-for-marketers-serpstat-webinar/): Data visualization tips for marketers
[Social Media Isn't Owned Media](https://www.ianlurie.com/digital-marketing/social-media-isnt-owned-media/): Why social media is rented land, not owned media
[Digital Marketing 101](https://www.ianlurie.com/digital-marketing/digital-marketing-101/): Three questions that make digital marketing work
[Teach the S--t Out of Everything](https://www.ianlurie.com/digital-marketing/teach-the-shit-out-of-everything/): You want unforgettable marketing? Teach the s--t out of everything
[Marketing Bandwagons with AI: What's Old Is New Again](https://www.ianlurie.com/digital-marketing/marketing-bandwagons-with-ai-whats-old-is-new-again/): AI in marketing perspective: Why AI is exciting, and why it is not
[Coax, Cajole, Persuade: GAI](https://www.ianlurie.com/digital-marketing/coax-cajole-persuade-gai/): Working with generative AI
[Return on Time Invested](https://www.ianlurie.com/digital-marketing/return-on-time-invested/): The best marketing provides a high return on time invested - my presentation
[ROTI Presentation](https://www.ianlurie.com/digital-marketing/roti-preso/): How to provide high return on time invested in your marketing
[AI Is Not Clickless Search](https://www.ianlurie.com/digital-marketing/ai-is-not-clickless-search/): AI will impact search, but it is not just clickless search. It is more (and less) than that
[Use AI To Improve Content Audits (not perform them)](https://www.ianlurie.com/content/use-ai-to-improve-content-audits/): AI can greatly improve our ability to audit content at scale. But they can't do the whole job. Here's how and where to insert AI into your workflow.

## Content Creation

[Find and Replace Fonts in PowerPoint](https://www.ianlurie.com/content/find-replace-fonts-powerpoint/): Presentation tips - How to find and replace fonts
[SEO Copywriting: The Blank Sheet of Paper Test](https://www.ianlurie.com/content/seo-copywriting-blank-sheet-of-paper-test/): Use the Blank Sheet Of Paper Test for better SEO, better content, and more effective marketing
[Content Creation for Small Teams](https://www.ianlurie.com/content/content-creation-for-small-teams/): Efficient content production for small, resource-constrained teams
[What's the Minimum Number of Words for a Blog Post?](https://www.ianlurie.com/content/whats-the-minimum-number-of-words-for-a-blog-post/): One
[Content Scoring](https://www.ianlurie.com/content/content-scoring/): Measuring content effectiveness at scale
[Plague Words](https://www.ianlurie.com/content/plague-words/): Words to avoid in writing

## Consulting Life

[Diary: Week 6](https://www.ianlurie.com/consulting-life/diary-week6/): My report after six weeks as a work-from-home consultant
[Tools I Use](https://www.ianlurie.com/consulting-life/tools-i-use/): Tools I use as a consultant
[When the Lights Go Out](https://www.ianlurie.com/consulting-life/when-the-lights-go-out/): How you should (and should not) shut down a marketing agency

## Randomness

[First Post](https://www.ianlurie.com/randomness/first-post/): Site launch announcement
[Advanced: Not What You Think](https://www.ianlurie.com/randomness/advanced-not-what-you-think/): What is advanced? Not buzzwords. Not skills. The ability to think.
[Marketing Haiku](https://www.ianlurie.com/randomness/marketing-haiku/): Haiku written on the edge of marketing madness
[Every Shitshow Is Different: Running an Agency in a Crisis](https://www.ianlurie.com/randomness/every-shitshow-is-different-running-an-agency-in-a-crisis/): Dealing with crises when you run a digital marketing agency
[The Perfect Blog Post](https://www.ianlurie.com/randomness/the-perfect-blog-post/): The ironically perfect blog post
[Agency Life](https://www.ianlurie.com/randomness/agency-life/): A presentation about my life running a digital marketing agency
[My Other Writing](https://www.ianlurie.com/randomness/my-other-writing/): Find lots of my other writing on the Portent.com blog

## Policies

[Cookie Policy](https://www.ianlurie.com/cookie-policy/): Website cookie usage
[Privacy Policy](https://www.ianlurie.com/privacy-policy-2/): Data protection and privacy
[Diversity and Inclusion Matters](https://www.ianlurie.com/bio/diversity-and-inclusion-matters/): Commitment to diversity

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Last updated: 2025-07-10